I would have to say the first thing that makes us different is that we are fairly fresh in the industry. So while our ''sophomore' status may make your eyebrows raise take to heart that we have so many ideas waiting to be put into play!
So hi, my name is Josephine. I spent some time working in a high end floral shop in my hometown of Kalamazoo Mi. I loved working with the fresh flowers, I honestly think that there is something so plain and simple out doing fresh floral work, it's just, well, happy! It gives you that deep down feel good kind of feeling. Now this wasn't the start of my time with fresh flowers, oh no, that started long ago at the tender age of 7 when my mom and her sister would sell roses at our local farmers market in the attempt to save a large sum of money to take the four sisters and family to England for 2 weeks. I look back now and think of each of them with their respective jobs selling flowers at farmers market. I would sit on the tailgate of my fathers pick up truck, eating fresh pastry and watch them sell.
As a child I could always be found during the summer out side collecting flowers to make a bouquet and parade around as a bride, I think my love for all things 'wedding' started around age 6-7. I would strip nearly every branch I could reach of our enormous lilac bushes and make bouquets, we had a fence of Spyaria bushes with their trailing arms of small white flowers, which made for an excellent cascade type bouquet. I'd collect grass's and wildflowers from our yard, I even attempted to add swags of pine. My creativity was endless. In the winter my mom would help me create tissue flowers, long before Martha Stewart created her kits to make them.
About ten years ago my parents actually started doing the Kalamazoo Farmers market on a weekly basis, no longer with roses but with hand made terra cotta pottery and glass work ( there will be an example of her glass work ready for a table setting shown below ) So farmers market became a staple in my life from May to October each year. Starting in June the flowers really start coming in from local growers and it's so beautiful down there, I just love it!
So back on track here, after working for a floral shop for a while I just knew that I loved working with flowers and I really really loved doing weddings, so this is how it started for me on the "for real" level.
A dear friend of mine asked me to do the flowers for her wedding. How simple is that rite....no, there is more to the story, When Emily and I sat down and talked about her flowers and her ideas for her wedding, she kept telling me that she wanted it Green, green flowers......I had a few ideas of what I wanted to do so I painted her a verbal picture and she loved it! The fun part of this wedding was that these flowers ended up being our gift to the bride and groom, as in we paid for them! Needless to say we were on a budget, but we had an amazing outcome! We used Jade green roses, which are not Jade at all, more of a limey mint color, cream roses, fuji mums that had just a bit of a pom pom feel to them, cream alstromaria, sort of a small cream tiger lilly, really a pretty flower, we used baby myrtle, which is actually an herb but makes a lovely green filler and to top it off we had sprigs of tall bear grass coming out. Emily wanted sort of a Garden feel for her bouquet, so we decided to go with hand tied bouquets so the stems would show. Now she stressed to me that she didn't like bows, so I wrapped about 6 inches of the stems in green satin ribbon to cover the floral tape of course and then added cream colored pearl top pins every half inch to give it a polished look. The finishing touch was the adding of the same pins to the center of each rose.
We did 5 bridesmaids, one bride, one junior bridesmaid, one toss bouquet 6 boot's and 3 corsages. Really it was lovely. There will be pictures posted down below.

Emily and her Bouquet, my first official wedding

Emily and bouquet

Emily and Scott, this gives a good example of the hand tied bouquet with really long stems, like I said she really wanted a garden feel.

Emiy and bridesmaids (yes I'm one of them) and all the bouquets
Currently, I keep pictures of fresh flowers on my laptop so when I meet with a couple I can SHOW them what I have in mind and let them get a feel, while painting a verbal picture is nice, I think it helps to see what your getting, that way I can get a grasp on what "merlot" for instance means to you, color wise. ( you might be surprised to know the wide range of colors that the word encompasses to people!)
Another part of what makes us different is our pricing. The standard markup for fresh flowers is around 300%. A prime example, wholesale wise, roses generally range from $.80 to $1.20 a stem, now this varies on the month and the season and how growing has been. So for the sake of easy math lets say a dollar, and when you go to a commercial florist, roses are generally around 3.00 dollars a stem. When fresh flowers come in to a shop, you multiply the price per bunch by 3 and then divide by the number of stems in the bunch and that is how the per stem price is obtained.
I don't work this way, simplest way to put it. Every week I have a list of the current prices sent to me via e-mail, the prices change slightly through out the season. For pricing, I charge what the flowers cost! How do I make any money, I charge for my work and for supplies that I use. I like doing things this way because A. I get to do what I love, B. Brides can have amazing flowers for an even more amazing price and C. I hate doing math! (ok C was a joke!)
I am upfront regarding pricing and am here to work with you and for you.
I have a lot of fresh ideas just waiting to go down the aisle. So please take a moment and look around at our pictures, I will be updating often.
Take care,
Jos